Summary
The author starts the article with giving definition of globalization in order to talk about the relationship between globalization and culture. In simple way of talking about globalization, he said it is a complex, accelerating, integrating process of global connectivity. Economic sphere is the chief terms to explain globalization.
The author says the culture is the primordial context in which human agency arises and takes place.
Rather than just a event. Also, culture is a dimension in which globalization both has its effects and simultaneously is generated and shaped.
The process of globalization in some of its aspects does have this general unifying character. ‘Third
World’ seems, is not quite global. Western critics, a tendency to imagine globalization pushing us towards an all-encompassing ‘global culture’. What is feared here is the total domination of world cultures through the unopposed advance of iconic brands such as Disney, Coca-Cola, Marlboro; totalitarianism of culture.
What globalization is clearly not doing, however, if it is doing this, is effortlessly installing Western culture as global culture.
The author gives example like Muslim, false Christianity, and Marx. And people need the core of European Enlightenment rationality.
Interesting/discussion
The author mentioned not only virtuous points of cultural globalization but also, its vices and warned people to this phenomenon as a serious matter while people are not. I feel like I necessarily read Marx theory again.
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